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Who to ask
Start with people who already know your name. A business that sees you every month is way easier than a cold walk-in.
Write your list before you ask anyone. Aim for 10 names and add them to your tracker.
The list, best first
- A parent's or relative's business. They already want to help you. Ask them first, and have them buy through your link.
- Your employer. Your boss already knows you show up. Ask your manager who decides.
- Your barber or stylist. You're in the chair every few weeks with their full attention.
- The gym you train at. Their whole business is people like your teammates.
- The restaurant or bar you go to. If the team goes there after games, say so.
- Your mechanic. Small shop, owner usually on site, and they remember your car.
- Your dentist. Most practices are owned by a dentist, so the person who decides might be the one looking in your mouth.
- Your car dealer. Bigger budgets, and they're used to being asked by local teams. Ask for the general manager.
- Your insurance agent. Agents live on local word of mouth, and most run their own office.
- Your realtor, or your family's. Same deal. Their name is their business.
- Your landlord's company. You pay them every month. They know who you are.
- Your teammates' employers. If a teammate won't ask their boss, ask them to introduce you.
Run your own business, even a side one? It can sponsor you too.
Find the person who decides
- Small shop. It's the owner. Ask "Is the owner around?" not "Can I talk to someone?"
- Franchise or chain. It's the local owner or general manager. The front desk can't say yes.
- Car dealer. Ask for the general manager or whoever runs marketing.
- Agents, realtors, dentists. They usually decide for themselves.
- Not sure? Ask "Who decides on local sponsorships here?" Get their name and when they're in.
If they're out, leave a flyer with their name written on top. Come back when you were told to.
When to go
Go when it's slow. A weekday, mid-morning or mid-afternoon. Never during the lunch rush. Never on a busy Saturday.