How to sell

Asking for a sponsorship is easier than it sounds

Six short reads, written for your phone. Start at the top, or jump to the one you need right before you ask.

1. 1What a sponsor getsRead this before your first ask. Once you know why a business says yes, asking gets a lot easier.
2. 2Who to askStart with people who already know your name. A business that sees you every month is way easier than a cold walk-in.
3. 3The 30-second askYou don't need a pitch. You need 30 seconds, one question, and the nerve to stop talking.
4. 4Following upLots of yeses come on the second or third contact. Following up isn't annoying if it's short and you stop when you said you would.
5. 5Handling noMost people will say no. That's normal. A polite no often comes with the name of someone who'll say yes.
6. 6Friends and familyBusinesses get asked to sponsor. Friends and family get asked to donate. Keep the two separate.

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